. step one visit a retail shop in your vicinity and conduct research on the marketing mix policies below. step two evaluate how the business applies the following marketing activities. give a practical example of each activity: 2.1 product policy, e. g. packaging and trade mark 2.2 distribution policy, e. g. channel of distribution used 2.3 communication policy, e. g. how the product is promoted and advertised 2.4 pricing policy, e. g. what informs their pricing policy? ?
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Category: statistics |
Author: Giiwedin Frigyes
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