) offensive strategic moves involve all of the following except 38) a) pursuing continuous product innovation to draw sales and market share away from rivals. b) blocking the avenues open to challengers. c) leapfrogging competitors by being first to market with next-generation products. d) launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating. e) using hit-and-run or guerrilla warfare tactics to grab sales and market share.
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Category: geography | Author: Selma Yafa
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